Since opening our first restaurant in Riyadh, Saudi Arabia, success had been both rapid and steady. While we are proud of our achievements, we are not quite ready to rest on our laurels yet. We believe that the best parts of our story are yet to be written and so we take important steps to consolidate our position in existing markets and expand into exciting new territories.

We foresee immense growth in the next 5 years and are preparing intensely for this by clearly stating our goals:

• Reach a total of 40 corporate-owned branches and 20 franchised branches in Saudi Arabia by the end of 2020.
• Reach a total of 20 corporate-owned branches and 10 franchised branches in the United Arab Emirates by the end of 2020.
• Expand our Covent Garden UK branch and open 15 more outlets across London by the end of 2020.
• Launch operations in the USA by early 2020 with 10 units in operation there by 2025.